When I talk about AI, I almost always hear this reaction: “I’m against work done with AI, the quality drops.”
Okay. Fair. But does the “quality” of what we call a high-quality output really matter that much to the end user? We also need to look at it from this angle; I’ll approach the situation from an editorial perspective.
Let’s think of it this way: let’s go back 50 years. To warm yourself up, you had to set up a stove, gather wood, and burn it. You burn the wood, and you get warm.
How is it now? You turn on the AC or the radiator, and you get warm. Does it have the same feel as the stove? No. But at the end of the day, nobody says “I don’t enjoy the way the AC heats the room, I’ll go install a wood stove at home.” AI-generated outputs are exactly like this.
When I first came up with the idea of using an AI avatar to give presentations on YouTube 3 years ago, my team and people around me said, “We’re going to get a lot of backlash.” Now when I look around, I don’t see the same kind of reaction to AI-generated content, because people have gotten used to it. Yes, it doesn’t have the old “taste,” but it gets the job done. Just like the stove vs AC example…
Another important point is this: the end user’s reaction. Is the user consuming the content produced with AI? Yes. Then that content will continue to be produced. If there is demand (or if the audience doesn’t really care about the difference), supply will inevitably show up. That is exactly what’s happening right now. And when someone comes along who can produce something better and cheaper, the market will naturally shift in their favor.
There is supply. With AI, things get done more cheaply. The end user doesn’t see the difference as meaningful, or doesn’t find it worth reacting to. For these reasons, the amount of things produced with AI will keep increasing. Even though this seems to carry the risk of leading to mediocrity, in a highly competitive environment, what will make the real difference is “quality”… Quality will come over time.
This reality is creating big opportunities for those who adapt to it.
