When it comes to selling to big companies, people often say the key is to convince them. That’s partly true — but it misses the deeper point. The real question is: What is your persuasion based on? Because persuasion only works when you’re actually solving something real for the other side. If you’re not offering a solution, then everything you say is just noise. No one buys something that doesn’t solve a problem for them. Period.
And this isn’t just about big corporations. Even the simplest transactions come down to problem-solving. You walk into a store to buy a spice — why? Because your food needs flavor. If that spice doesn’t deliver, you don’t buy it again. You try something else. No solution = no repeat.
Same applies to people. If you can’t find a job, either you lack the ability to solve a real problem in that space… or the problem you’re trying to solve simply doesn’t matter enough. Either way, here’s the truth: If you’re not creating value, the market has no room for you. You might have a great idea. But if that idea doesn’t address a real, painful problem — it’s just storytelling. People don’t invest in ideas. They invest in outcomes.
“We never got the chance. Others had connections and support…”
I hear this all the time. But let’s be honest — most people saying this don’t have the ability to solve a meaningful problem. Forget solving it — they can’t even clearly define what the problem is. They say “I have an idea,” but spend ten seconds thinking it through, and it falls apart under its own contradictions. Still, they wait for someone to back them.
But here’s the truth: If your idea only moves forward with external support, it was never strong enough to stand in the first place.
Yes, support matters. But it is not the most important thing. What truly matters is this: Someone out there has to believe in your solution enough to willingly trade their time, money or resources for it. That exchange only happens when what you offer actually fixes something.
Sales, investment, partnerships, attention — they all rest on one simple foundation: Are you truly solving a problem?
If the answer is yes, everything will click into place — eventually. If the answer is no, ask yourself this: Do you really want to build something? Or are you just waiting for someone to tell you you’re right?
