Yes, we’ve reached an important breaking point now. We didn’t do a full pivot, but the changes are radical enough to be called one.
Looking at it overall, the feedback and signals we received after the soft launch were valuable. We moved based on that. Fast. We redesigned the interface by taking industry standards as a reference. More importantly, we shifted the core value proposition in the menu away from “production” and repositioned it around “music, album, release.” It’s simply easier to communicate that way.
As you know, I’ve been in media for 10 years. In media, reading signals is everything. If you don’t read them correctly and move fast, someone else will fill that gap. After years in the game, you don’t need thousands of data points to understand what’s happening. You develop an instinct. I see this as an advantage for RockAgent. While others spend months reaching conclusions through endless analysis, we pivot in weeks. In this case, three. That speed matters. And we started getting positive feedback from day one.
At this point, the product has reached the baseline we wanted. We’re done with the soft launch phase. Now we move into an aggressive position. We’re opening the media taps and paid ads. Our creative, landing page, and sign-up funnel are now working at a basic level, and it took us just two weeks to get there. The next step is to lock in the remaining parts of the funnel.
There’s one thing I need to admit though. In media, you deliver the content and you get the click. In SaaS, there are multiple layers. You need to bring the user in, convince them to sign up, get them to actually use the product, and then make them pay. Each of these is a separate threshold. Are they impossible barriers? No. Will they take time? Yes. But nothing here looks unsolvable.
We’re moving well. Speed matters.
